Brand Strategy

A great marketing brief is where strategy meets execution, but it’s still one of the most undervalued skills in marketing. This practical guide shows marketers how to write clearer, sharper briefs that align teams, inspire agencies, and drive better outcomes. Learn how to define the real problem, focus creative thinking, and turn strategic intent into work that actually works.

Values-Based Marketing works when brands truly live their principles. Drawing on lessons from Goodwood and The Pig Hotels, this article explores how authentic marketing is created through real behaviours, not slogans. From homegrown hospitality to obsession for detail, these examples show how values shape experiences, build trust, and turn brand purpose into something customers can genuinely feel.

What used to be a 24-hour event now stretches into weeks of “early access” deals, “extended” sales, and “Cyber Monday” add-ons. For consumers, it’s a frenzy. For small businesses, it’s a strategic dilemma: should you join in, or stay out?