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What used to be a 24-hour event now stretches into weeks of “early access” deals, “extended” sales, and “Cyber Monday” add-ons. For consumers, it’s a frenzy. For small businesses, it’s a strategic dilemma: should you join in, or stay out?

Your website is often the first interaction potential customers have with your business. It shapes perceptions, builds trust, and drives enquiries. Yet, many small businesses allow their site to grow tired and outdated - while competitors stay ahead with cleaner design, sharper messaging, and smarter SEO.

If you’re a founder, your vision drives the business. But when it comes to marketing, vision alone won’t get you growth. That’s where fractional marketing comes in.

If your marketing team feels stretched and chaotic, the problem isn’t effort—it’s leadership. Without someone to set priorities and provide strategy, teams react to every request instead of driving real outcomes. Fractional marketing leadership brings clarity, focus, and structure, transforming reactive activity into disciplined execution that delivers measurable results.

Do most SMEs *really* win most of their business through networking and business expos?

Many SMEs think marketing = ads, social media, or SEO. But the real test of your brand? The experience your customer has from discovery to delivery.

And Why Brand Names Should Start With Why! In a world full of clever names and curated logos, calling my consultancy Port Flyer might seem like an odd move. It’s not trendy or abstract. It’s not about keywords or catchy alliteration. It does something more important: It tells a story.My story.And it starts with my why.