Our Articles

This is where we share insights, ideas, and practical tips on all things marketing. Whether you're looking for creative inspiration, strategic advice, or real-world examples of what works (and what doesn't), you'll find it here.

We believe great marketing starts with great storytelling - so grab a cuppa, have a read, and let's explore ways to make your brand stand out

To Black Friday or Not? The Small Business Marketing Guide

What used to be a 24-hour event now stretches into weeks of “early access” deals, “extended” sales, and “Cyber Monday” add-ons. For consumers, it’s a frenzy. For small businesses, it’s a strategic dilemma: should you join in, or stay out?

3 min read

Why Your Website Deserves a Regular Refresh — and How to Do It Right

Your website is often the first interaction potential customers have with your business. It shapes perceptions, builds trust, and drives enquiries. Yet, many small businesses allow their site to grow tired and outdated - while competitors stay ahead with cleaner design, sharper messaging, and smarter SEO.

3 min read

What Founder-Led Businesses Should Know About Fractional Marketing

If you’re a founder, your vision drives the business. But when it comes to marketing, vision alone won’t get you growth. That’s where fractional marketing comes in.

3 min read

When Marketing Feels Like Chaos: Moving from overwhelm to clarity with strategic leadership

If your marketing team feels stretched and chaotic, the problem isn’t effort—it’s leadership. Without someone to set priorities and provide strategy, teams react to every request instead of driving real outcomes. Fractional marketing leadership brings clarity, focus, and structure, transforming reactive activity into disciplined execution that delivers measurable results.

2 min read

SME Marketing Strategy - Port Flyer at The Hampshire Business Show

SME Marketing Strategy | Should SMEs Attend Networking and Business Expos?

Do most SMEs *really* win most of their business through networking and business expos?

3 min read

From Discovery To Delivery: How customer experience builds (or breaks) your brand

Many SMEs think marketing = ads, social media, or SEO. But the real test of your brand? The experience your customer has from discovery to delivery.

3 min read

Why I Called My Consultancy “Port Flyer”

And Why Brand Names Should Start With Why! In a world full of clever names and curated logos, calling my consultancy Port Flyer might seem like an odd move. It’s not trendy or abstract. It’s not about keywords or catchy alliteration. It does something more important: It tells a story.My story.And it starts with my why.

2 min read